I often wonder when the backlash against minimalist logotype will come. I expect it will be soon. In this grimdark era of austerity where companies fall over each other in the race to pare back their logos to the point we are left squinting at a sea of chiselled black-on-white...
It is a drunkard's stagger, spilling him away from the knotted tussock grass and onto the road in a wobbly parabola. A pause, a sniff, then a purposeful stumble back toward the treeline - as if the whiff of an end-of-night kebab and "just one more to wet the whistle"...
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