1 year ago, for day 104 by 
Kent de Bruin ⚡
The combination of digital services and human creativity is powerful. If you bundle the two you can create this enormous amount of knowledge and power. Over the last year, I developed my own productivity system. I have put great effort into designing all the elements in my own life. Thinking...
1 year ago, for day 103 by Kent de Bruin ⚡
Now that we finally had ideas that were different enough to be interesting, yet coherent enough to respond to our new problem statement, we could actually explore how these ideas would take form.
In our first prototyping attempt, we chose to prioritize the functions according to what we mainly wanted...
1 year ago, for day 102 by Kent de Bruin ⚡
II. Explore
Because we spent a long time on understanding the problem and what the problem is with the problem, we started the exploration phase with a clear idea of what it is we were trying to solve. The focus on the moment "waiting time", and more particularly the...
1 year ago, for day 101 by Kent de Bruin ⚡
b. Define
i. Desk Research
The purpose the desk research was to gain an understanding of Takeaway.com as a brand and the market it is operating in. Three key documents were identified: the 2016 Thuisbezorgd Annual Report, the Mckinsey & Company report (World food delivery market) and the...
1 year ago, for day 100 by Kent de Bruin ⚡
I. Understand
Because the Design Thinking theory was new to all of us, it took some time before we fully understood the process. Our lack of experience in applying the theory led us to feel a bit overwhelmed since at the beginning we didn’t see it as a set...
1 year ago, for day 99 by Kent de Bruin ⚡
As part of my education at Hyper Island we worked on a three-week design thinking sprint. In collaboration with Dutch food delivery service thuisbezorgd.com (TakeAway.com) we developed a new digital product. This case study explains the steps that were taken in dissecting our brief from Takeaway.com. We outline the phases...
1 year ago, for day 98 by Kent de Bruin ⚡
1/ IT’S ALL ABOUT FOUNDERS
Who are you? Give us 3 words to describe each of you.
Mikel: Keto fast, health freak, blockchain
Kent: Apple, tennis, brand whore
Mark: Geek, double chocolate milk, BLIEEP
Who does what in your startup?
Mikel: CEO, funding, Sales, business strategy, financials, dealmaking
Kent: Product,...
1 year ago, for day 94 by Kent de Bruin ⚡
Today my energy level is really low and I am just tired of the last few days. I will just crank out those 300 words and hopefully tomorrow I can find more time to actually write about something more interesting.
The last few days I have been busy with doing...
1 year ago, for day 93 by Kent de Bruin ⚡
Whoever had the problem of procrastination?
Let’s be honest, we all faced the situation wherein the last few days before your exam you still had to do all the work.
There is no motivation, no incentive to actually open that study book and start studying. And the only time students...
1 year ago, for day 92 by Kent de Bruin ⚡
*Tomorrow I have to pitch at a startup event here in Amsterdam. It's going to be the first time that I will 'perform' in front of a bigger audience and I am both nervous and really excited. Today I practiced my pitch for some friends and they already gave valuable...
