Kent de Bruin


Following: 5 writers

Followers: 9 writers

Building up the habit

Joined 24 February 2019.

Total writing: 88 days.

Current streak: 16 days.

Total word count: 44279 words (503 words on average per post)

Latest words


Exploring - Design nudging (2 of 2)

1 year ago, for day 128 by Kent de Bruin

*Nudging comes from the field of behavioural economics. Although behavioural economics is a science that is studied for almost forty years, it was the book ‘Nudge’ written by Richard H. Thaler and Cass R. Sunstein in 2008 that put nudging on the map. In Nudge, Thaler and Sunstein propose us...

Some notes on Creativity, Inc

1 year ago, for day 127 by Kent de Bruin

I just finished reading Creativity, Inc. by Ed Catmull. People and Ideas People > Ideas: Give a good idea to a mediocre team and they’ll screw it up. Give a mediocre idea to a brilliant team and they’ll either fix it or throw it away and come up with...

Exploring - Design nudging (1 of 2)

1 year ago, for day 126 by Kent de Bruin

I am exploring design nudging. So today just a glimpse of that exploration and no real post. I will use this research to build a new post on behavioral design at some point Do you really need to print: 💡 Wouldn't it be amazing if they would add some...

Designing my own life (2 of 2)

1 year ago, for day 125 by Kent de Bruin

Define After this initial research phase, you can start to make a preliminary overview of the areas of your life. These areas will form the basis for the rest of the system. I simply started by making a big list of all the things I liked. From this list,...

Designing my own life (1 of 2)

1 year ago, for day 124 by Kent de Bruin

Design goes beyond a pixel perfect user experience. I asked myself the question: "Can I apply design thinking to my own life?" People are often stunned when they see the organization of the apps and systems I use to manage my life. Understandably, the way I use my apps can...

Motivation letter Master Digital Design

1 year ago, for day 123 by Kent de Bruin

I love design, and I wish I had formally studied it as a bachelor. Instead, I studied Business Administration through which I found my passion for startups, technology, and building products and services. Something that I have realized upon reflection is that being an entrepreneur is all about design. It’s...

HobbyFinder onboarding flow - a UX case (3 of 3)

1 year ago, for day 122 by Kent de Bruin

Sitemap & wireframing It was time to build different prototypes of the possible onboarding flow. We started by making a preliminary sitemap of the onboarding.  It was when we first sketched out the flow for onboarding that we understand that people should only signup for the app after they...

Summary of portfolio cases (2 of 2)

1 year ago, for day 121 by Kent de Bruin

Wehkamp Loops, a circular clothing platform - A circular economy case Year: 2018 Company: Wehkamp (ADCN circular challenge) Team: Team of 3 creatives (With Piet Dijkstra and Hugo Duyvestyn) Role: Brainstorming, strategy, UX and design for the prototype. Summary: The birth of your first child is a special occurrence,...

Summary of portfolio cases (1 of 2)

1 year ago, for day 120 by Kent de Bruin  - A Design Thinking Case Year: 2017 Company: Takeaway (Hyper island design thinking case) Team: Multidisciplinary team of five Hyper Island students (1 designer, 2 business analyst, 1 UX designer, 1 data scientist) Role: Different roles throughout the process including desk research, user research, customer journey mapping, persona...

Bullshit jobs

1 year ago, for day 119 by Kent de Bruin

Are we as species trained to always look for meaning, even if it’s really not there? If someone has no job their perceived lack of purpose ultimately pushes them into mental health problems. It sure as hell looks like people will always invent new jobs, with the sole purpose to...

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Kent de Bruin's Streak



First post

Unlocked on 24/02/2019

In the habit

Unlocked on 02/03/2019


On fire

Unlocked on 25/03/2019



Unlocked on 24/04/2019

Total rockstar

Unlocked on 25/05/2019


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