What I might loosely describe as my social media strategy so far seems to be failing. And by that I mean tanking.
This 'strategy' amounted to the following:
- Consistency: Post on Instagram, Facebook and Twitter every Monday and Friday
- Always do this at the start of the afternoon (noon or 1-ish)
- Use a buttload of hashtags, most of them recurring ones
- Create more content than just 'finished pieces' so that I can keep up this momentum
So far this has led to a consistent downcurve in my likes, reach and engagement. Even in the amount of followers I have. Though followers generally go up and down with every post, which is only natural but I had always had a gentle uptick over time, now it's gently going down.
With content it seems I have two choices:
- Quantity over quality
- Quality over quantity
Although I do believe I can vary my content better, this quantity over quality thing is clearly not working. Right now, I'm not sure what I should try, although I have some options;
Join challenges again, because it generates better reach and followers
Accept some weeks of silence while I work on things, save up content and then be more active when I have a better backlog of work to share
Take a better look at the design of my feed itself, much as I hate to do so
Twitter: Some say that twitter is a better way of getting traction or connect with people on the art side of things, but so far I haven't managed to get any new followers, despite attempting to interact. I'll have to keep trying.
Make better vids and post them on tiktok, only good ones. My dad was saying I should get TikTok since it's so much more popular and his feeling seems to be correct, after posting a few videos I gained about 35 followers, many of whom new. That's a positive sign, but video editing is laborious and the quality of content is very high there. I am not witty or a creative videographer, so this might simply be out of my league
Accept the fact that I suck at social media?? 😅
I have some thinking to do. We'll see!
Luckily my content for next week is clear; I'll be making 3 little cute digital illustrations for my Patreon Tiers and sharing them. Now all I have to do is make them ;)