3 months ago 💘 for day 183, 2020 with 408 words.

Social Media Strategy: Failing

What I might loosely describe as my social media strategy so far seems to be failing. And by that I mean tanking.

This 'strategy' amounted to the following:

  • Consistency: Post on Instagram, Facebook and Twitter every Monday and Friday
  • Always do this at the start of the afternoon (noon or 1-ish)
  • Use a buttload of hashtags, most of them recurring ones
  • Create more content than just 'finished pieces' so that I can keep up this momentum

So far this has led to a consistent downcurve in my likes, reach and engagement. Even in the amount of followers I have. Though followers generally go up and down with every post, which is only natural but I had always had a gentle uptick over time, now it's gently going down.

With content it seems I have two choices:

  1. Quantity over quality
  2. Quality over quantity

Although I do believe I can vary my content better, this quantity over quality thing is clearly not working. Right now, I'm not sure what I should try, although I have some options;

  • Join challenges again, because it generates better reach and followers

  • Accept some weeks of silence while I work on things, save up content and then be more active when I have a better backlog of work to share

  • Take a better look at the design of my feed itself, much as I hate to do so

  • Twitter: Some say that twitter is a better way of getting traction or connect with people on the art side of things, but so far I haven't managed to get any new followers, despite attempting to interact. I'll have to keep trying.

  • Make better vids and post them on tiktok, only good ones. My dad was saying I should get TikTok since it's so much more popular and his feeling seems to be correct, after posting a few videos I gained about 35 followers, many of whom new. That's a positive sign, but video editing is laborious and the quality of content is very high there. I am not witty or a creative videographer, so this might simply be out of my league

  • Accept the fact that I suck at social media?? 😅

I have some thinking to do. We'll see!
Luckily my content for next week is clear; I'll be making 3 little cute digital illustrations for my Patreon Tiers and sharing them. Now all I have to do is make them ;)

dreamer

Start writing today, for free

Write Together is a safe space to blog, think, feel, and share together. Learn to write, or find a new home for your words, and join our passionate community.

Sign up Learn more
User Photo

By Leonie Jonk 💘

Designer & Illustrator with a burnout. I write fiction, the odd tech or design article & I write about my personal struggle with Burnout.

Get Leonie Jonk's newsletter

Almost there! Check your inbox and click the link to confirm.

Subscribe to Leonie Jonk's latest writing to get it right in your inbox.